brianholtman.com
 
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Experienced Airport Business Executive

 

Diverse Experience. 
Results Driven.

I have over 22 years of professional experience with 20 of those years in the airport and airline industry. 

I began my career in my hometown airport - Pittsburgh International Airport (PIT). At PIT, I was part of the Marketing and Public Relations team where my duties ranged from assisting with the monthly employee newsletter, overseeing the customer service program and planning two successful charity golf outings.

After leaving PIT, I went on to work for BAA USA (now Fraport) where I was a start-up team member for the $19M redevelopment of the concessions program at BWI. During this time, my responsibilities ranged from operations management, to the design and development of BWI’s award winning concessions program. I was also a key member of the start-up team that oversaw the concessions redevelopment for CLE.

 Following BAA USA, I joined JetBlue Airways where I was responsible for all retail development, property management, and leasing for their, award-winning, Terminal 5 at JFK.  I oversaw space planning, concept and operator selection, lease negotiations, design and construction. I also directed terminal marketing and promotions, and events and entertainment planning.  While at JetBlue, I started a food composting program and opened a working urban farm at JFK.  

In 2016, I joined Vino Volo where I helped to grow their presence from 40 locations in 30 airports, to 47 locations in 35 airports by focusing on new and existing business. In 2018, HBF and Vino Volo were acquired by Paradies Lagardère.  In 2019 I joined the Business Development team at Paradies Lagardère, where I was responsible for growing both the retail and dining division at 16+ airports across the country.  In early 2023, I joined Areas USA to help grow their airport footprint in the US.

Professional Organizations: 

 From 2017 until 2019, I was elected as member of the Airport Council International - North America’s Commercial Steering Committee.  In 2021, I rejoined the committee as a representative for Paradies Lagardère and currently represent Areas on the committee.

I was also a charter member of the Airport Council International – North America’s Sustainability Integration Advisory Council representing the Commercial Steering.  

 

 

Projects

 

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T5 Farm at JFK

The project became possible through a partnership with TERRA real vegetable chips and with support from GrowNYC and the Port Authority of New York and New Jersey. The T5 Farm was an instant hit and created ongoing conversations about what customer’s expect from their airport experience.

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T5 Park at JFK

The first of its kind at JFK, outdoor space - featuring seating, planters, and a miniature lawn. The new area, which spans 4,046 square feet on the roof of Terminal 5, also includes free wifi, food carts, and a fenced-in dog run with synthetic grass, along with a view of the New York City skyline.

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Farmer's Market at JFK

In parternship with GrowNYC the first ever in terminal Farmers Market was born. This pop up market offered passengers at JFK an opportunity to purchase local made goods

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CoatChex at JFK

Passengers can check their coats, for a small fee, through a virtual claim check ticket and retrieve it on their return

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Composting Program at JFK

Program diverts nearly 55 tons of compostable materials, per year, from NYC landfills to create nutrient rich soil to be used in local farm

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Nursing Suite at JFK

Launched on Mother's Day 2013, these nursing suites provide a private and clean location for mothers to nurse or pump.

 

Contact

Email: brian@brianholtman.com

LinkedIn

Location: Pittsburgh, PA